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    Enhancing value cocreation orientation in service innovation: a new service development and service design integrated process

    Enhancing value cocreation orientation in service innovation: a new service development and service design integrated process by João Francisco da Fontoura Vieira, Márcia Elisa Soares Echeveste, Maria Auxiliadora Cannarozzo Tinoco, Arthur Marcon, Érico Marcon, Fernando Henrique Lermen

    Published 2025-01-01
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