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    Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention

    Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention by Lingnuo Wang, Xin Fang, Ying Xiao, Yangyue Li, Yulin Sun, Lei Zheng, Charles Spence

    Published 2025-07-01
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