Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review by Leonidas Theodorakopoulos, Alexandra Theodoropoulou

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A State-of-the-Art Review in Big Data Management Engineering: Real-Life Case Studies, Challenges, and Future Research Directions by Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Yannis Stamatiou

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Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions by Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Christos Klavdianos

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Optimizing Apache Spark MLlib: Predictive Performance of Large-Scale Models for Big Data Analytics by Leonidas Theodorakopoulos, Aristeidis Karras, George A. Krimpas

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NeuralACT: Accounting Analytics Using Neural Network for Real-Time Decision Making From Big Data by Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Georgios Kampiotis, Ioanna Kalliampakou

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Benchmarking Big Data Systems: Performance and Decision-Making Implications in Emerging Technologies by Leonidas Theodorakopoulos, Aristeidis Karras, Alexandra Theodoropoulou, Georgios Kampiotis

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