Human-cloud platform promotion realization on the example of “Professionals 4.0” platform in “Gazprom neft” PJSC by L. G. Akhmaeva

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Influence of age and gender specifics of social network users in Russia on marketing and advertising methods by L. G. Akhmaeva

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Synergic value effect from subscription to services within the Yandex ecosystem by L. G. Akhmaeva

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Changing approaches to interactive marketing communications due to the development of 5G technology by L. G. Akhmaeva

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TECHNIQUES FOR BLOGGERS WORKING WITH A MALE TARGET AUDIENCE ON THE EXAMPLE OF RUSSIAN BLOGGER DMITRY “GOBLIN” PUCHKOV by L. G. Akhmaeva

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Consumer behavior change during the biometric payment technology implementation by l. G. Akhmaeva

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USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE by L. G. Akhmaeva

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Building a stylist’s personal brand in the digital space by A. A. Abramova, L. G. Akhmaeva

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Aspects of choosing by applicants a secondary special or higher education institution by L. G. Akhmaeva, A. I. Eremeeva

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Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022 by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

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Emergence of new professions during the COVID-19 pandemic by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

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Digital adaptation issues for different demographics in Russian Moscow region by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

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