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    No More Myth: Unveiling the Knowledge-Based Customer Value Co-Creation Prototype of SME Hotels

    No More Myth: Unveiling the Knowledge-Based Customer Value Co-Creation Prototype of SME Hotels by Kornthong Tesprasit, Mongkolchai Wiriyapinit, Uthai Tanlamai, Krerk Piromsopa

    Published 2024-12-01
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