Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image by Ved Srinivas, K.D.V. Prasad, Ridhi Rani, M. Nisa

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Impact of social media advertising on consumer behavior: role of credibility, perceived authenticity, and sustainability by Hemant Kothari, Avinash Choudhary, Apurva Jain, Shivoham Singh, Shivoham Singh, K. D. V. Prasad, K. D. V. Prasad, U. K. Vani, U. K. Vani

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Advancing human activity recognition with quaternion-based recurrent neural networks by S. Gayathri Devi, Ratnala Venkata Siva Harish, N. Nalini, K. D. V. Prasad, N. Nagabhooshanam

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Which one? AI-assisted language assessment or paper format: an exploration of the impacts on foreign language anxiety, learning attitudes, motivation, and writing performance by Neha Biju, Nasser Said Gomaa Abdelrasheed, Khilola Bakiyeva, K. D. V. Prasad, Biruk Jember

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Work-home interaction: a challenge to human resource management by Irshad Nazeer, K.D.V. Prasad, Arunmozhi Mudiatpan, Sudhansu Sekhar Nanda, Jitendra Sharma, Kirti Agarwal

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Robust development of data-driven models for methane and hydrogen mixture solubility in brine by Kashif Saleem, Abhinav Kumar, K. D. V. Prasad, Ahmad Alkhayyat, T. Ramachandran, Protyay Dey, Navdeep Kaur, R. Sivaranjani, I. B. Sapaev, Mehrdad Mottaghi

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Evaluation of diesel engine performance and emissions using biodiesel from waste oils synthesized with Fe3O4-SiO2 heterogeneous nano catalyst by Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, K.D.V. Prasad, Inas Ridha Ali, Abhinav Kumar, Ankur Kulshreshta, Vikasdeep Singh Mann, I.B. Sapaev, Teku Kalyani, Mohammad Sina

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