John F. Marshall

John F. Marshall is an American marketing executive, professor, and speaker. He is the founder and CEO of the Potential Energy Coalition, a nonprofit organization that develops research-based campaigns to improve climate communication. He founded the nonprofit marketing firm in 2018 and has spoken on climate-related topics at events such as TED, Aspen Ideas: Climate, and New York Climate Week.

Marshall is known for developing the concept and coining the term “Contextual Marketing,” in his 2001 article in the ''Harvard Business Review''. According to Semantic Scholar, the article has been cited in numerous peer-reviewed studies on marketing and consumer behavior, including a 2024 ''Journal of Management Information Systems'' article titled “Tailoring Technology for Heterogeneous Shoppers: Implications for e-Retail Channel Competition.”

He graduated with a BA in Chemistry from Princeton University. Marshall also graduated with an MBA with Distinction from the Amos Tuck School at Dartmouth College where he was a Tuck Scholar. Provided by Wikipedia
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    Long-term adaptation following influenza A virus host shifts results in increased within-host viral fitness due to higher replication rates, broader dissemination within the respiratory epithelium and reduced tissue damage.

    Long-term adaptation following influenza A virus host shifts results in increased within-host viral fitness due to higher replication rates, broader dissemination within the respir... by Julien A R Amat, Veronica Patton, Caroline Chauché, Daniel Goldfarb, Joanna Crispell, Quan Gu, Alice M Coburn, Gaelle Gonzalez, Daniel Mair, Lily Tong, Luis Martinez-Sobrido, John F Marshall, Francesco Marchesi, Pablo R Murcia

    Published 2021-12-01
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    Use of metabolic imaging to monitor heterogeneity of tumour response following therapeutic mTORC1/2 pathway inhibition

    Use of metabolic imaging to monitor heterogeneity of tumour response following therapeutic mTORC1/2 pathway inhibition by Stephanie Ling, Alex Dexter, Alan M. Race, Shreya Sharma, Gregory Hamm, Urszula M. Polanska, Rosetta Consortium Cancer Research UK, John F. Marshall, Zoltan Takats, Kevin Brindle, Mariia O. Yuneva, George Poulogiannis, Andrew D. Campbell, Owen J. Sansom, Richard J. A. Goodwin, Josephine Bunch, Simon T. Barry

    Published 2025-02-01
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