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    Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering

    Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering by Rizki Agung Ramadani, Tiyanda Hanti Arum Kusuma, Rinta Agustiani Dwiputri, Jerry Heikal

    Published 2025-07-01
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    Analysis of Factors Influencing Repurchase Decision of Flight Tickets of Garuda Indonesia Airlines Using Binary Logistic Regression

    Analysis of Factors Influencing Repurchase Decision of Flight Tickets of Garuda Indonesia Airlines Using Binary Logistic Regression by Rizki Agung Ramadani, Tiyanda Hanti Arum Kusuma, Rinta Agustiani Dwiputri, Jerry Heikal

    Published 2025-07-01
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