Jerry Avorn

Jerry Avorn (born February 13, 1948) is a professor of medicine at Harvard Medical School and Founding Chief Emeritus of the Division of Pharmacoepidemiology and Pharmacoeconomics in the Department of Medicine at Brigham and Women’s Hospital. He founded one of the largest academic programs using health care utilization data to track medication use and outcomes, and developed the approach of "academic detailing" in which pharmacists, nurses, and physicians interactively educate doctors about evidence-based prescribing practices by using the same tactics that drug companies employ to market their products, but for strictly non-commercial purposes. Provided by Wikipedia