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    Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia

    Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia by Anshul Garg, Jeetesh Kumar

    Published 2021-07-01
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  2. 2
    THE IMPACT OF HOTEL RESPONSES TO ONLINE NEGATIVE REVIEWS ON CONSUMERS' PURCHASE INTENTION

    THE IMPACT OF HOTEL RESPONSES TO ONLINE NEGATIVE REVIEWS ON CONSUMERS' PURCHASE INTENTION by Jeetesh Kumar, Sana Maidullah

    Published 2022-06-01
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