Adapting to uncertainty: navigating the pandemic with green and traditional HR practices by Ume Sumayya, Ume Amen, Irfan Hameed

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Perceived Humor and Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand by Irfan Hameed, Muhammad Babar Khan, Atif Shahab

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Navigating loyalty and trust in the skies: The mediating role of customer satisfaction and image for sustainable airlines by Irfan Hameed, Rajat Subhra Chatterjee, Bibi Zainab, Ang Xian Tzhe, Lim Shea Yee, Kamran Khan

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Modeling a value-attitude-behavior framework and personality traits: examining consumers’ green purchase behavior for environmentally friendly technology products by Adnan Ahmed Sheikh, Mohammed Fathi Yousaf, Mohammad Said Alshuaibi, Beenish Tariq, Shahrukh Durrani, Irfan Hameed, Syed Hassan Raza, Muhammad Yousaf, Mamoun Badawy

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