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    Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation

    Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation by Gohar Mahmood, Allah Ditta, Muhammad Ramzan, Zahid Abbas

    Published 2024-12-01
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