Showing 1 - 2 results of 2 for search 'Francisco Muñoz-Leiva', query time: 0.02s Refine Results
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    Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking

    Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking by Janet Hernández-Méndez, Francisco Muñoz-Leiva, Francisco J. Liébana-Cabanillas, Mauro Marchitto

    Published 2016-04-01
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  2. 2
    Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics

    Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics by Francisco Muñoz-Leiva, Doaa Herzallah, Ismael Ramón Sánchez-Borrego, Francisco Liébana-Cabanillas

    Published 2025-06-01
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