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    Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness

    Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness by Xiyun Gong, Choy Leong Yee, Shin Yiing Lee, Abu Naser Mohammad Saif, Meilian Liu, Fariah Anonthi

    Published 2024-12-01
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