Between human and AI influencers: parasocial relationships, credibility, and social capital formation in a collectivist market: a study of TikTok users in the Middle East by Fandi Omeish, Ahmad Shaheen, Sager Alharthi, Aisyah Alfaiza

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Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process by Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Fandi Omeish

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The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison by Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza

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Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM by Rawan N. Abulail, Omar N. Badran, Mohammad A. Shkoukani, Fandi Omeish

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The impact of a western country of reference (COR): The effect on Jordanian youth consumer by Mohammad Al Khasawneh, Fandi Omeish, Sager Alharthi, Diala Al Asmar, Joude Al-Taher

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Review of current in vitro COVID-19 diagnostics methods by Mariam M Al-Omari, Arwa Qaqish, Haya Abdallah Fandi Omeish, Angam Ayyoub Ali Najadat, Fatimah Mahasneh, Mohammad Al-Tamimi, Manal Mohammad Abbas, Khaled Al-Qaoud

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