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    How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective

    How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective by Du Thi Chung

    Published 2025-12-01
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  2. 2
    The impact of university social responsibility on university’s students-based brand equity

    The impact of university social responsibility on university’s students-based brand equity by Dư Thị Chung

    Published 2024-10-01
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