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    Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics

    Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics by Francisco Muñoz-Leiva, Doaa Herzallah, Ismael Ramón Sánchez-Borrego, Francisco Liébana-Cabanillas

    Published 2025-06-01
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