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    Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception

    Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception by Anh Duc Do, Dieu Linh Ha, Thi Thuy Linh Phan, Thi Mai Bui, Tran Bao Ngoc Le, Minh Ngoc Tran, Diem Quynh Dang

    Published 2025-01-01
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