PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BOCA BOOTH by Agatha Belinda, Dewi Mustikasari Immanuel

Get full text

FAKTOR PURCHASE INTENTION PADA PRODUK COK-KIS by Vidya Pitaloka, Dewi Mustikasari Immanuel

Get full text

PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE by Thereza May, Dewi Mustikasari Immanuel

Get full text

PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN by Christopher Santoso, Dewi Mustikasari Immanuel

Get full text

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI CALON KONSUMEN CUCU by Williams Louis Aditya, Dewi Mustikasari Immanuel

Get full text

Keraguan Konsumen Atas produk makanan Waste to Value dan Dampaknya Terhadap Minat Beli by Dewi Mustikasari Immanuel, Risky Yoanina Stefany

Get full text

PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE by Amelia Valentina Hartono, Dewi Mustikasari Immanuel

Get full text

FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective) by Clivyne Eugenia Charles, Dewi Mustikasari Immanuel

Get full text

PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION by Hartono Indrawan Wijaya, Dewi Mustikasari Immanuel

Get full text

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEALANTWAX by Meilina Boediono, Sonata Christian, Dewi Mustikasari Immanuel

Get full text

The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation by Putri Ayu Kasuma, Dewi Mustikasari Immanuel, Yuli Kartika Dewi

Get full text