Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry by David Amani

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Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL) by David Amani

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How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania by David Amani, Emmanuel Chao

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Love suffereth long: investigating the nexus between brand love and price tolerance in the banking industry by David Amani, Mariam Said Kapipi

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My heart belongs here: an investigation into the predictive role of destination psychological ownership on tourism ethnocentrism by David Amani, Betty Begashe, Esther Ernest Mfumbilwa

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