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    Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach

    Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach by Delia Cristina Balaban, Meda Mucundorfeanu, Julia Szambolics, Christof Amrhein

    Published 2025-08-01
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