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    Loving “Mapple Store” but Hating “Sprawl-Mart”: A Case Study of Brand Parodies in The Simpsons

    Loving “Mapple Store” but Hating “Sprawl-Mart”: A Case Study of Brand Parodies in The Simpsons by Fei Qiao, Brandon Chicotsky, Andrew C. Billings

    Published 2016-05-01
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