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    Sensorial brand strategies for value co-creation

    Sensorial brand strategies for value co-creation by Clarinda Rodrigues, Bertil Hultén, Carlos Brito

    Published 2011-06-01
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  2. 2
    Sensorial brand strategies for value co-creation

    Sensorial brand strategies for value co-creation by Clarinda Rodrigues, Bertil Hultén, Carlos Brito

    Published 2011-06-01
    Get full text
    Article
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