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    Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

    Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions by Belem Barbosa, Anabela Rocha, Leandro Pina

    Published 2022-07-01
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  2. 2
    Perceived greenwashing and its impact on eco-friendly product purchase

    Perceived greenwashing and its impact on eco-friendly product purchase by Alireza Shabani shojaei, Belem Barbosa, Zaila Oliveira

    Published 2024-04-01
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