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    The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior

    The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior by Donia Adnan Moawad, Hanan Gunied, Asmaa El-Mously

    Published 2023-10-01
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    Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention

    Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention by Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously

    Published 2024-05-01
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