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    Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

    Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy by Evangelos Christou, Anestis Fotiadis, Antonios Giannopoulos

    Published 2025-12-01
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