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    The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

    The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement by Karolina Janiszewska, Andrea Insch

    Published 2012-05-01
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  2. 2
    Learning to co-create the city brand experience

    Learning to co-create the city brand experience by Magdalena Florek, Andrea Insch

    Published 2020-06-01
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