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    Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

    Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials by Ana Mosquera, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo

    Published 2018-01-01
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