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    Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach

    Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach by Simona Vinerean, Alin Opreana, Camelia Budac, Diana Marieta Mihaiu

    Published 2025-04-01
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