Beyond profit How sustainable consumer behavior shapes the longevity of family businesses by Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Ahmad Mansour

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Public Perceptions of Ethical Challenges and Opportunities for Enterprises in the Digital Age by Ahmad Mansour, Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Arafat Deeb

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Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms by Ahmad Shajrawi, Laith Khrais, Anas bani atta, Khaled Alshaketheep, Hind Al-Ahmed

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The impact of green marketing strategies on the accounting performance: the moderating role of AI utilization by Hind Al-Ahmed, Khaled Alshaketheep, Ahmad Shajrawi, Ahmad Mansour, Omar Zraqat, Arafat Deeb, Lina Hussien

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The impact of big data analytics on the sustainability reports quality by Lina Fuad Hussien, Khaled Alshaketheep, Hind Al-Ahmed, Ahmad Shajrawi, Mahmoud Alghizzawi, Omar Zraqat, Arafat Deeb

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