Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment by Sofiane Laradi, Tawfiq Seraa, Mahmaod Alrawad, Abdalwali Lutfi, Mohammed Amin Almaiah

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Green environmental management system and environmental performance: Results from PLS-SEM and fsQCA by Abdalwali Lutfi, Ahmad Al-Hiyari, Ibrahim A. Elshaer, Mahmaod Alrawad, Mohammed Amin Almaiah

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Relationship between advertising and firm value: Evidence from Jordan by Mohammad Fawzi Shubita, Abdalwali Lutfi, Mohammed W.A. Saleh, Jalal Rajeh Hanaysha, Sajead Mowafaq Alshdaifat, Marwan Mansour, Mahmaod Alrawad

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Predicting digital contact tracing tool adoption during COVID-19 from the perspective of TAM: The role of trust, fear, privacy, anxiety, and social media by Adi Alsyouf, Ala’a M Al-Momani, Nizar Alsubahi, Abdalwali Lutfi, Khalid Anwer Al-Mugheed, Mohammed Amin Almaiah, Rami J Anshasi, Main Naser Alolayyan, Abdallah Alsaad, Mahmaod Alrawad

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